Jen was born in Matamoros, Tamaulipas, Mexico, and immigrated to Texas with her parents when she was seven years old. For us, the most important part of all of this, is to continue to create pieces that allows our community to feel represented and reminds us all of the beauty of our cultura,” they shared in the press release announcing the collection. The Crecer y Florecer and Corazón Latino pieces are inspired by the beauty of our community’s growth while honoring our ancestors and their sacrifices. “This collection was inspired by our journey to find our voices as Latinas in this country. We can’t wait to see everyone shopping in stores,” the duo tells HipLatina via email. “To see our JZD pieces in a Target store and on is the best feeling ever!! We really have no words to describe how happy and grateful we feel to experience this. The collection features t-shirts, sweatshirts, hats, jewelry and stationery with phrases and designs centered around the celebration of the “ Corazón Latino.” It includes a cap that reads “no pasa nada” - one of their signature messages - along with “poderosa” emblazoned in a pair of gold hoop earrings. 4 and it’s all about celebrating our culture. 15, their new capsule collection became available Sept. Ahead of Latinx Heritage Month starting Sept. Jefas Jen and Veronica Zeano have been dedicated to Latina Power since the inception of Jen Zeano Designs ( JZD) in 2016 and now their bringing that representation to the shelves of Target.

Target pride collection